Looking at where the world is going in terms of energy and environmental awareness, I believe that 2023 will be dominated by the themes of renewable energy and energy security, as well as electromobility, which perfectly complements the trend of ecology and alternative energy.

Energy diversification and energy security are no longer just empty slogans today. They are a real direction of development based on knowledge, modern technologies and social progress driven by the reflection on what we will leave to future generations.

At ACTION, this is very important to us and that is why we offer our Customers products that ensure care for the planet and our society. Hence, we are expanding our portfolio of products and services to include photovoltaics, heat pumps and energy storage systems as well as electromobility solutions. Legislative changes in the European Union mean that this line of business is starting to grow. And we want our Customers to be part of this changing, more conscious world.

However, in addition to energy and environmental awareness, we need to be also more aware of the security of our data.

Therefore, in my opinion, the third trend for this year will be cybersecurity, understood not only as daily exposure to various types of hacking attacks, but also the application of technologies, processes and controls to protect systems, networks, programmes, devices and data from cyber-attacks. Nowadays, when we store virtually all information on our desktops, laptops and smartphones, we have to be aware that lack of caution and appropriate security measures may irretrievably deprive us of important information in a matter of seconds.

At ACTION, we not only apply numerous IT solutions to increase security of our systems, but we also offer proven cybersecurity solutions to our Partners. The offering of ACTION Business Center includes a whole range of enterprise-dedicated products, i.e. solutions for businesses that support protection against cyber-attacks and protect the flow and security of data from software to hardware.

The fourth trend that I believe will dominate business this year is comfort, quality and pace of life. Nowadays, people want to live better, more comfortable lives, in elegant interiors, surrounding themselves with beautiful objects and enjoying their free time. Therefore, improving the quality of life is a big motivator for business today.

Following this trend, at ACTION we provide our Partners with a wide range of products and solutions from various segments, including home and living, furniture, leisure, toys, gardening, beauty and even pet supplies.